Beyang Shi

Hi, I'm Beyang.

Principal Product Designer | UX Architect | Systems Thinking

I am a Product Designer specializing in interactive design systems, developer platforms, and structured data interfaces. Currently building the future of documentation engines.

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SELECTED PROJECTS

Case Studies

Point.me case study

Point.me

POINTS TRAVEL

Rebuilt Point.me's discovery experience to welcome points-travel novices, not just experts, new free tier, new IA, redesigned result cards. Drove 200% signup growth and a 4–10% lift in subscriptions.

DocDraft case study

DocDraft

LEGAL AI

Founding designer for an AI-powered "TurboTax for legal help." Built trust into every step of the AI + human-expert experience — grew new customer acquisition from 1–2/week to 60–100/week.

Calendly case study

Calendly

ENTERPRISE SCHEDULING

Rebuilt Calendly's permissions system — years of unstructured decisions — into a modular model that scales from solo users to global enterprises. Led across 5 design streams; unlocked enterprise accounts sales couldn't previously pursue.

84.51 case study

84.51

BIG GROCERY DATA

Replaced three slow, disconnected legacy tools with one unified reporting platform for thousands of grocery-industry users. Coached a stalled design team back on track, then delivered a system that lifted NPS by +72 points.