Beyang Shi

Hi, I'm Beyang.

Principal Product Designer | UX Architect | Systems Thinking

I'm a product designer who untangles systems that have outgrown their original design. Permissions and access models, legacy tooling, fragmented product experiences, the kind of complexity that builds up quietly over years until it's blocking growth.

Over 10+ years, I've led teams through rebuilding systems from the ground up, consolidating fragmented tools into one coherent platform, and taking products from 0 to 1 as a founding designer. I get close to the real complexity, build the evidence to get people aligned, and give the people around me enough structure to move fast without pulling in different directions.

View Selected Work ↓

SELECTED PROJECTS

Case Studies

Point.me case study

Point.me

POINTS TRAVEL

Rebuilt Point.me's discovery experience to welcome points-travel novices, not just experts, new free tier, new IA, redesigned result cards. Drove 200% signup growth and a 4–10% lift in subscriptions.

DocDraft case study

DocDraft

LEGAL AI

Founding designer for an AI-powered "TurboTax for legal help." Built trust into every step of the AI + human-expert experience — grew new customer acquisition from 1–2/week to 60–100/week.

Calendly case study

Calendly

ENTERPRISE SCHEDULING

Rebuilt Calendly's permissions system — years of unstructured decisions — into a modular model that scales from solo users to global enterprises. Led across 5 design streams; unlocked enterprise accounts sales couldn't previously pursue.

84.51 case study

84.51

BIG GROCERY DATA

Replaced three slow, disconnected legacy tools with one unified reporting platform for thousands of grocery-industry users. Coached a stalled design team back on track, then delivered a system that lifted NPS by +72 points.